Episode 32 – Got Milk?

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What’s up with America’s obsession with cow’s milk?

This week, Olivia tells the story of the famous “Got Milk?” campaign that brought deprivation marketing and milk mustaches to a generation of young dairy consumers.

Then Elise takes us through the meteoric rise of Oatly oat milk during the pandemic, their controversial investors, and one healthy way we should treat our food like technology.


Story #1: Got Milk? and Marketing Cow’s Milk (Olivia)
Lisa Kudrow and Jennifer Aniston ‘Friends’ milk ad

Sources:
Got Milk? How the iconic campaign came to be, 25 years ago, Fast Company, June 2018
Clinton and Dole camps deny giving milk lip service, CNN, 1996
‘Got Milk?’ Not Anymore, NBC News
Lactose Intolerance, Mayo Clinic
Research on lactose intolerance: Scrimshaw NS, Murray EB. The acceptability of milk and milk products in populations with a high prevalence of lactose intolerance. Am J Clin Nutr. 1988 Oct;48(4 Suppl):1079-159. doi: 10.1093/ajcn/48.4.1142. PMID: 3140651.

The first Got Milk? ad, directed by Michael Bay.
Bill Clinton and Bob Dole unauthorized Got Milk ad.
Three 🙂 glasses 🙂 a day 🙂
Got Milk? Barbie by Mattel with a special straw for sippin’ in style!
Story #2: Oatly and Oat Milk (Elise)

Sources:
The Frontier – Björn Öste (Oatly, Good Idea), William Hood & Company YouTube, July 2020
Oatly, the world’s biggest oat milk company, set to go public, CBS News, May 2021
Oatly’s Blackstone Controversy: Why Big Investment Is Bad News For Sustainable Businesses, Eco-Age, Sept, 2020
Blackstone’s Schwarzman emerges as Wall Street’s top political donor, Reuters, Sept 2020
A Top Financier of Trump and McConnell Is A Driving Force Behind Amazon Deforestation, The Intercept, Aug 2019
How Oatly went from a decades-old obscure brand to a $10 billion IPO, CNBC, May 2021
Plant-based milk company Oatly confidentially files for IPO, CNBC, Feb 2021
Oatly: A Play To Disrupt The Global Dairy Industry, NASDAQ, May 2021
We’re unconventional: Toni Petersson, CEO Magazine, May 2019

Wow, no cow! This might be a little bit of the reason why Elise could not mention Toni Petersson without losing it! This Oatly Superbowl ad features the CEO singing with a keyboard in the middle of a field. It’s so bad it’s good?

The Dump

Watch:
Bo Burnham’s new special Inside
Mango Street’s video on the lighting from the special, Why Bo Burnham’s INSIDE Is So Good


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World Is Burning Presents: Bottle Episode – Daiquiris and Digressions with Nick Dolan World Is Burning

With Olivia finishing up her grad program and BOTH of us having gotten covid in the last few weeks, we didn't want to throw together an episode! Quality over quantity right? But, we figured you might enjoy Elise's new podcast Bottle Episode: The Professional Bartender's Guide For The Cocktail Enthusiast that she's making with her husband Lan. This is definitely a change of pace from our usual content, but kick back, relax, and learn the history of and how to make one of Elise's favorite classic cocktails, the Daiquiri! On this episode, Lan and Elise chat with Nick Dolan, their dear friend and incredible bartender based in Nashville, TN. He's lent his talents to the NoMad in NYC, the Fox Bar and Cocktail Club, Skull's Rainbow Room, and Nightscape in Nashville, TN. There's no better person to talk Daiquiris with than this kind, brilliant soul. Plus, they talk a little bit about Fox's sustainability practices! Don't forget to give Bottle Episode a follow if you enjoyed listening! — Send in a voice message: https://anchor.fm/worldisburning/message
  1. World Is Burning Presents: Bottle Episode – Daiquiris and Digressions with Nick Dolan
  2. Ep. 56 – Earth Day and Greenwashing
  3. Ep. 55 – Botanical Sexism and Bed-Stuy's Tree Lady Hattie Carthan
  4. Ep. 54 – Earthrise and Big Plastic’s Recycling Scam
  5. Ep. 53 – The Worst Year in Human History and the Tumbleweed Debacle