Episode 32 – Got Milk?

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What’s up with America’s obsession with cow’s milk?

This week, Olivia tells the story of the famous “Got Milk?” campaign that brought deprivation marketing and milk mustaches to a generation of young dairy consumers.

Then Elise takes us through the meteoric rise of Oatly oat milk during the pandemic, their controversial investors, and one healthy way we should treat our food like technology.


Story #1: Got Milk? and Marketing Cow’s Milk (Olivia)
Lisa Kudrow and Jennifer Aniston ‘Friends’ milk ad

Sources:
Got Milk? How the iconic campaign came to be, 25 years ago, Fast Company, June 2018
Clinton and Dole camps deny giving milk lip service, CNN, 1996
‘Got Milk?’ Not Anymore, NBC News
Lactose Intolerance, Mayo Clinic
Research on lactose intolerance: Scrimshaw NS, Murray EB. The acceptability of milk and milk products in populations with a high prevalence of lactose intolerance. Am J Clin Nutr. 1988 Oct;48(4 Suppl):1079-159. doi: 10.1093/ajcn/48.4.1142. PMID: 3140651.

The first Got Milk? ad, directed by Michael Bay.
Bill Clinton and Bob Dole unauthorized Got Milk ad.
Three 🙂 glasses 🙂 a day 🙂
Got Milk? Barbie by Mattel with a special straw for sippin’ in style!
Story #2: Oatly and Oat Milk (Elise)

Sources:
The Frontier – Björn Öste (Oatly, Good Idea), William Hood & Company YouTube, July 2020
Oatly, the world’s biggest oat milk company, set to go public, CBS News, May 2021
Oatly’s Blackstone Controversy: Why Big Investment Is Bad News For Sustainable Businesses, Eco-Age, Sept, 2020
Blackstone’s Schwarzman emerges as Wall Street’s top political donor, Reuters, Sept 2020
A Top Financier of Trump and McConnell Is A Driving Force Behind Amazon Deforestation, The Intercept, Aug 2019
How Oatly went from a decades-old obscure brand to a $10 billion IPO, CNBC, May 2021
Plant-based milk company Oatly confidentially files for IPO, CNBC, Feb 2021
Oatly: A Play To Disrupt The Global Dairy Industry, NASDAQ, May 2021
We’re unconventional: Toni Petersson, CEO Magazine, May 2019

Wow, no cow! This might be a little bit of the reason why Elise could not mention Toni Petersson without losing it! This Oatly Superbowl ad features the CEO singing with a keyboard in the middle of a field. It’s so bad it’s good?

The Dump

Watch:
Bo Burnham’s new special Inside
Mango Street’s video on the lighting from the special, Why Bo Burnham’s INSIDE Is So Good


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Ep. 62 – Kings, Potatoes, and Pulling Patagonias World Is Burning

This episode is all about our favorite topics, colonialism and the climate crisis. Olivia tells the story of the Irish Potato Famine, which likely goes a bit deeper than you remember. We talk about the parallels between this piece of Irish history and the crises happening today that impact the most vulnerable first. What happens when power structures are completely out of balance? Then, Elise digs further into the suspicious claims that Charles could be our new “Climate King.” Other topics include reformist vs. abolitionist approaches, meaningfully redistributing power, and diving into fall. P.S. Like Elise says at the top of the episode, we had some audio issues on this episode that make a little less crisp than usual. We hope you can bear with us! Subscribe/follow/press the button to keep up with new episodes every Wednesday! You can also follow us @worldisburnin on Instagram and Twitter, and check out our website worldisburning.com for extended show notes including sources and photos. World Is Burning is hosted by Olivia Hamilton and Elise Nye. Our theme music is by Kaycie Satterfield, and our logo was made by Sonja Katanic. — Send in a voice message: https://anchor.fm/worldisburning/message
  1. Ep. 62 – Kings, Potatoes, and Pulling Patagonias
  2. Ep. 61 – Pathfinders – Warren County and the Goddess of Glen Canyon
  3. Reimagining the "It's Too Late" Narrative and Climate Doom [Down the Rabbit Hole Minisode 8]
  4. Down the Rabbit Hole Minisode 7: Individual Action and the Private Jet Debacle
  5. Ep. 60 – Volcanoes and Water Towers