Episode 32 – Got Milk?

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What’s up with America’s obsession with cow’s milk?

This week, Olivia tells the story of the famous “Got Milk?” campaign that brought deprivation marketing and milk mustaches to a generation of young dairy consumers.

Then Elise takes us through the meteoric rise of Oatly oat milk during the pandemic, their controversial investors, and one healthy way we should treat our food like technology.


Story #1: Got Milk? and Marketing Cow’s Milk (Olivia)
Lisa Kudrow and Jennifer Aniston ‘Friends’ milk ad

Sources:
Got Milk? How the iconic campaign came to be, 25 years ago, Fast Company, June 2018
Clinton and Dole camps deny giving milk lip service, CNN, 1996
‘Got Milk?’ Not Anymore, NBC News
Lactose Intolerance, Mayo Clinic
Research on lactose intolerance: Scrimshaw NS, Murray EB. The acceptability of milk and milk products in populations with a high prevalence of lactose intolerance. Am J Clin Nutr. 1988 Oct;48(4 Suppl):1079-159. doi: 10.1093/ajcn/48.4.1142. PMID: 3140651.

The first Got Milk? ad, directed by Michael Bay.
Bill Clinton and Bob Dole unauthorized Got Milk ad.
Three 🙂 glasses 🙂 a day 🙂
Got Milk? Barbie by Mattel with a special straw for sippin’ in style!
Story #2: Oatly and Oat Milk (Elise)

Sources:
The Frontier – Björn Öste (Oatly, Good Idea), William Hood & Company YouTube, July 2020
Oatly, the world’s biggest oat milk company, set to go public, CBS News, May 2021
Oatly’s Blackstone Controversy: Why Big Investment Is Bad News For Sustainable Businesses, Eco-Age, Sept, 2020
Blackstone’s Schwarzman emerges as Wall Street’s top political donor, Reuters, Sept 2020
A Top Financier of Trump and McConnell Is A Driving Force Behind Amazon Deforestation, The Intercept, Aug 2019
How Oatly went from a decades-old obscure brand to a $10 billion IPO, CNBC, May 2021
Plant-based milk company Oatly confidentially files for IPO, CNBC, Feb 2021
Oatly: A Play To Disrupt The Global Dairy Industry, NASDAQ, May 2021
We’re unconventional: Toni Petersson, CEO Magazine, May 2019

Wow, no cow! This might be a little bit of the reason why Elise could not mention Toni Petersson without losing it! This Oatly Superbowl ad features the CEO singing with a keyboard in the middle of a field. It’s so bad it’s good?

The Dump

Watch:
Bo Burnham’s new special Inside
Mango Street’s video on the lighting from the special, Why Bo Burnham’s INSIDE Is So Good


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Ep. 46 – Free Leonard Peltier and People vs. Fossil Fuels World Is Burning

In the 1960s and 70s, rising leader of the American Indian Movement Leonard Peltier was known for providing mutual aid from his auto shop and advocating for Native civil rights. After a controversial trial concerning the deaths of two FBI agents, Peltier was sent to jail to serve two life sentences. Despite cries for clemency from the likes of Mother Teresa and Nelson Mandela, Peltier has spent over half his life in jail. This week, Elise tells his story. Then, Olivia talks about her time down at the People vs. Fossil Fuels action in Washington DC. She witnessed the first occupation of the Bureau of Indian Affairs since the Trail of Broken Treaties in 1972 (which Peltier participated in). The demands of both occupations are eerily similar. Plus, we talk about how to get involved in current urgent actions, which climate activist is a fan of Rick-rolling, and Elise's vote for best environmental film. Subscribe/follow/press the button to keep up with new episodes every Wednesday! You can also follow us @worldisburnin on Instagram and Twitter, and check out our website worldisburning.com for extended show notes including sources and photos. World Is Burning is hosted by Olivia Hamilton and Elise Nye. Our theme music is by Kaycie Satterfield, and our logo was made by Sonja Katanic. — Send in a voice message: https://anchor.fm/worldisburning/message
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