What’s up with America’s obsession with cow’s milk?
This week, Olivia tells the story of the famous “Got Milk?” campaign that brought deprivation marketing and milk mustaches to a generation of young dairy consumers.
Then Elise takes us through the meteoric rise of Oatly oat milk during the pandemic, their controversial investors, and one healthy way we should treat our food like technology.
Story #1: Got Milk? and Marketing Cow’s Milk (Olivia)
Got Milk? How the iconic campaign came to be, 25 years ago, Fast Company, June 2018
Clinton and Dole camps deny giving milk lip service, CNN, 1996
‘Got Milk?’ Not Anymore, NBC News
Lactose Intolerance, Mayo Clinic
Research on lactose intolerance: Scrimshaw NS, Murray EB. The acceptability of milk and milk products in populations with a high prevalence of lactose intolerance. Am J Clin Nutr. 1988 Oct;48(4 Suppl):1079-159. doi: 10.1093/ajcn/48.4.1142. PMID: 3140651.
Story #2: Oatly and Oat Milk (Elise)
The Frontier – Björn Öste (Oatly, Good Idea), William Hood & Company YouTube, July 2020
Oatly, the world’s biggest oat milk company, set to go public, CBS News, May 2021
Oatly’s Blackstone Controversy: Why Big Investment Is Bad News For Sustainable Businesses, Eco-Age, Sept, 2020
Blackstone’s Schwarzman emerges as Wall Street’s top political donor, Reuters, Sept 2020
A Top Financier of Trump and McConnell Is A Driving Force Behind Amazon Deforestation, The Intercept, Aug 2019
How Oatly went from a decades-old obscure brand to a $10 billion IPO, CNBC, May 2021
Plant-based milk company Oatly confidentially files for IPO, CNBC, Feb 2021
Oatly: A Play To Disrupt The Global Dairy Industry, NASDAQ, May 2021
We’re unconventional: Toni Petersson, CEO Magazine, May 2019
Wow, no cow! This might be a little bit of the reason why Elise could not mention Toni Petersson without losing it! This Oatly Superbowl ad features the CEO singing with a keyboard in the middle of a field. It’s so bad it’s good?
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