Episode 56 – Earth Day and Greenwashing

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How do you get a billion people to participate in a single event every year?

In this episode, Olivia looks back on the roots of Earth Day and what we can learn (and avoid) from the day’s history.

Then Elise tells us about the origins of greenwashing at a beachside resort, some of the most ridiculous examples, and common greenwashing schemes to look out for this month.

Other topics include celebrities who participate in greenwashing traps, the season for greentrolling, and clothing recycling that only exists in Animal Crossing.

Story #1: Earth Day (Olivia)
“Students at Cerritos College in Norwalk, California release a large balloon during a rally celebrating the first official Earth Day.” Julian Wasser/LIFE Images Collection/Getty Images [Image & Caption via HISTORY.com]

The History of Earth Day, EarthDay.org
Earth Day 2022, History.com
HISTORY OF | Earth Day, HISTORY Canada
Earth Day founder sees some progress, Milwaukee Journal Sentinel, April 21 2001
How the first Earth Day started a movements, Our Changing Climate
The Genius of Earth Day, Adam Rome for the journal Environmental History

Story #2: Greenwashing (Elise)

A South Korean beauty brand admitted that its product marked ‘I’m paper bottle’ is actually a plastic bottle wrapped in paper, Business Insider, April 2021
A Power Plant Is Burning H&M Clothes Instead of Coal, Bloomberg, Nov 2017
The Global Glut of Clothing Is an Environmental Crisis, Bloomberg, Feb 2022
Data: Primark and Amazon rank among most sustainable retailers in new consumer poll, RetailWeek, March 2022
The flawed ways brands talk about sustainability, Vogue Business, April 2020
H&M called out for “greenwashing” in its Conscious fashion collection, dezeen, August 2019
H&M Drives Innovation In Sustainability With 2021 Style, Forbes, May 2021
H&M made its former sustainability chief its CEO. Now it wants to help other fashion houses become sustainable—for a fee, Fortune, March 2020
What Is Greenwashing?, Business News Daily, Feb 2022
The troubling evolution of corporate greenwashing, Bruce Wilson via Informit, 2017

The Dump

Olivia is obsessively listening to old episodes of the Longform podcast, particularly episodes with Cheryl Strayed and Heather Havrilesky.

Check out Elise’s vintage shop page Heiss Vintage if you live in Austin and want to know when she’s doing pop-ups!

The World Is Burning bookshop is live! Help us come up with book list titles and bulk up our reading list.

Our World is Burning themed playlist is on Spotify.

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Thanks for listening!

World Is Burning Presents: Bottle Episode – Daiquiris and Digressions with Nick Dolan World Is Burning

With Olivia finishing up her grad program and BOTH of us having gotten covid in the last few weeks, we didn't want to throw together an episode! Quality over quantity right? But, we figured you might enjoy Elise's new podcast Bottle Episode: The Professional Bartender's Guide For The Cocktail Enthusiast that she's making with her husband Lan. This is definitely a change of pace from our usual content, but kick back, relax, and learn the history of and how to make one of Elise's favorite classic cocktails, the Daiquiri! On this episode, Lan and Elise chat with Nick Dolan, their dear friend and incredible bartender based in Nashville, TN. He's lent his talents to the NoMad in NYC, the Fox Bar and Cocktail Club, Skull's Rainbow Room, and Nightscape in Nashville, TN. There's no better person to talk Daiquiris with than this kind, brilliant soul. Plus, they talk a little bit about Fox's sustainability practices! Don't forget to give Bottle Episode a follow if you enjoyed listening! — Send in a voice message: https://anchor.fm/worldisburning/message
  1. World Is Burning Presents: Bottle Episode – Daiquiris and Digressions with Nick Dolan
  2. Ep. 56 – Earth Day and Greenwashing
  3. Ep. 55 – Botanical Sexism and Bed-Stuy's Tree Lady Hattie Carthan
  4. Ep. 54 – Earthrise and Big Plastic’s Recycling Scam
  5. Ep. 53 – The Worst Year in Human History and the Tumbleweed Debacle