Episode 35 – Coca-Cola and the Single-Use Mindset

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Once upon a time, Coca-Cola ran one of the world’s most successful reusable bottle systems. Their decentralized network boasted an over 95% return rate, with some glass bottles being used upwards of fifty times before being recycled.

Today, they’re the biggest plastic polluter on the planet. What the hell?

This week Olivia’s telling us the story of Coca-Cola, the rise of the single-use mindset, and how promises to “keep America beautiful” managed to put the blame on individual consumers and governments instead of on the producers of that trash.

Plus, Elise’s cool new project that tackles packaging waste, how Prohibition ruined everything, and what new media is giving us hope.

Follow @Repackagemailers for more packaging waste facts and to learn more about Elise’s Austin mailer reuse program. Plus the cutest little raccoon.


Story: Coca-Cola and the Single-Use Mindset (Olivia)
The Rapid Truck, made by the Rapid Motor Vehicle Company in Pontiac, MI, was the first truck in Knoxville, TN. This photo was taken in 1909. [Photo and Caption from Vintag.es]

Sources
Citizen Coke: An Environmental and Political History of the Coca-Cola Company, Bartow Jerome Elmore
Coca-Cola reveals how much plastic it uses, BBC, March 2019
Coca-Cola, Pepsi and Nestlé named top plastic polluters for third year in a row, The Guardian, December 2020
The Bottle Deposit Debate, Living on Earth, Nov 2019
1894 March 12 Coca-Cola sold in glass bottles for the first time, History.com
Coke: The World’s Worst Plastic Polluter?, Our Changing Climate, August 2020
Is aluminum better than plastic? It’s complicated., The Verge, January 2020
States with bottle deposits, National Conference of State Legislatures

The famous (infamous?) 1971 PSA from Keep America Beautiful that pinned corporate litter problems on individuals (and featured an Italian-American actor as a very stereotypical Native American) — so much to unpack!! :

The Dump

Watch!
Slow Factory’s Landfills As Museums
Loki (we hear the finale uses a clip from Greta Thunberg??)


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Thanks for listening!

Ep. 46 – Free Leonard Peltier and People vs. Fossil Fuels World Is Burning

In the 1960s and 70s, rising leader of the American Indian Movement Leonard Peltier was known for providing mutual aid from his auto shop and advocating for Native civil rights. After a controversial trial concerning the deaths of two FBI agents, Peltier was sent to jail to serve two life sentences. Despite cries for clemency from the likes of Mother Teresa and Nelson Mandela, Peltier has spent over half his life in jail. This week, Elise tells his story. Then, Olivia talks about her time down at the People vs. Fossil Fuels action in Washington DC. She witnessed the first occupation of the Bureau of Indian Affairs since the Trail of Broken Treaties in 1972 (which Peltier participated in). The demands of both occupations are eerily similar. Plus, we talk about how to get involved in current urgent actions, which climate activist is a fan of Rick-rolling, and Elise's vote for best environmental film. Subscribe/follow/press the button to keep up with new episodes every Wednesday! You can also follow us @worldisburnin on Instagram and Twitter, and check out our website worldisburning.com for extended show notes including sources and photos. World Is Burning is hosted by Olivia Hamilton and Elise Nye. Our theme music is by Kaycie Satterfield, and our logo was made by Sonja Katanic. — Send in a voice message: https://anchor.fm/worldisburning/message
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  4. Ep. 44 – Cheaty Cheaty Bang Bang and Cars 2
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