Episode 32 – Got Milk?

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What’s up with America’s obsession with cow’s milk?

This week, Olivia tells the story of the famous “Got Milk?” campaign that brought deprivation marketing and milk mustaches to a generation of young dairy consumers.

Then Elise takes us through the meteoric rise of Oatly oat milk during the pandemic, their controversial investors, and one healthy way we should treat our food like technology.


Story #1: Got Milk? and Marketing Cow’s Milk (Olivia)
Lisa Kudrow and Jennifer Aniston ‘Friends’ milk ad

Sources:
Got Milk? How the iconic campaign came to be, 25 years ago, Fast Company, June 2018
Clinton and Dole camps deny giving milk lip service, CNN, 1996
‘Got Milk?’ Not Anymore, NBC News
Lactose Intolerance, Mayo Clinic
Research on lactose intolerance: Scrimshaw NS, Murray EB. The acceptability of milk and milk products in populations with a high prevalence of lactose intolerance. Am J Clin Nutr. 1988 Oct;48(4 Suppl):1079-159. doi: 10.1093/ajcn/48.4.1142. PMID: 3140651.

The first Got Milk? ad, directed by Michael Bay.
Bill Clinton and Bob Dole unauthorized Got Milk ad.
Three 🙂 glasses 🙂 a day 🙂
Got Milk? Barbie by Mattel with a special straw for sippin’ in style!
Story #2: Oatly and Oat Milk (Elise)

Sources:
The Frontier – Björn Öste (Oatly, Good Idea), William Hood & Company YouTube, July 2020
Oatly, the world’s biggest oat milk company, set to go public, CBS News, May 2021
Oatly’s Blackstone Controversy: Why Big Investment Is Bad News For Sustainable Businesses, Eco-Age, Sept, 2020
Blackstone’s Schwarzman emerges as Wall Street’s top political donor, Reuters, Sept 2020
A Top Financier of Trump and McConnell Is A Driving Force Behind Amazon Deforestation, The Intercept, Aug 2019
How Oatly went from a decades-old obscure brand to a $10 billion IPO, CNBC, May 2021
Plant-based milk company Oatly confidentially files for IPO, CNBC, Feb 2021
Oatly: A Play To Disrupt The Global Dairy Industry, NASDAQ, May 2021
We’re unconventional: Toni Petersson, CEO Magazine, May 2019

Wow, no cow! This might be a little bit of the reason why Elise could not mention Toni Petersson without losing it! This Oatly Superbowl ad features the CEO singing with a keyboard in the middle of a field. It’s so bad it’s good?

The Dump

Watch:
Bo Burnham’s new special Inside
Mango Street’s video on the lighting from the special, Why Bo Burnham’s INSIDE Is So Good


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Ep. 43 – Carbon Footprints and Treehuggers – Climate Language World Is Burning

Did the fossil fuel industry really invent the carbon footprint? Did you know that the first "treehugger" came waaaay before the 1960s hippie, and took a much greater risk? This week we're talking about the language of climate change, specifically the carbon footprint and the term "treehugger." Olivia digs into the real story behind the corporate world's favorite unit of measurement, and whether it has any value in conversations today. Then Elise tells the story of the Bishnoi people and how the "treehugger" legacy echoes the stories of climate justice activists today. Subscribe/follow/press the button to keep up with new episodes every Wednesday! You can also follow us @worldisburnin on Instagram and Twitter, and check out our website worldisburning.com for extended show notes including sources and photos. World Is Burning is hosted by Olivia Hamilton and Elise Nye. Our theme music is by Kaycie Satterfield, and our logo was made by Sonja Katanic. — Send in a voice message: https://anchor.fm/worldisburning/message
  1. Ep. 43 – Carbon Footprints and Treehuggers – Climate Language
  2. Ep. 42 – What’s the Deal With COP26? A Brief History and What To Expect
  3. Ep. 41 – Imagining New Futures – Walkable Cities and Land Back
  4. Ep. 40 – The Bottle Episode – Milkmen and Plastic
  5. Down The Rabbit Hole Minisode 4: Golf